about me
SEO Specialist

contact
p) 505 620 KELI
e) keli@etscorn.com
w) SEO Web Site
w) www.kelie.com

archives
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2004 March
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Terminology

KWD
Keyword Density
KWP
Keyword Phrase
ORGANIC SEO
Optimization and traffic without paying for listings, PPC, etc
PPC
Pay per click - basically paying for targeted traffic. Something I've NEVER had to do for my clients.
SERP's
Search Engine Results Page. This refers to the organic (excluding paid listings) search results for a given query.


SEO Sites
DotMarketer Blog
Ask Jeeves Weblog
Google Fan Club

NetSol
03.25.04 (11:21 am)
I couldn't belive this one.....


NetSol to Offer 100-Year Domain Term
http://thewhir.com/marketwatch/net032304 .cfm" title="http://thewhir.com/marketwatch/net032304 .cfm" target="_blank"http://thewhir.com/marketwatc...

"Domain name registrar Network Solutions (networksolutions.com) said this week that it would begin offering customers 100-year domain registrations at the discounted rate of $9.99 per year, resulting in a non-refundable up-front price tag of $999."

It's cheaper to get a domain at GoDaddy and you're not roped into some non-refundable gig! Who are these cats fooling?????
0 Comments
 
SEO articles
03.23.04 (9:14 pm)
Newsweek: The race to dethrone Google...
http://msnbc.msn.com/id/4570868/" title="http://msnbc.msn.com/id/4570868/" target="_blank"http://msnbc.msn.com/id/45708...



Google 101: How to search more effectively on the popular Website
http://www.webtalkradio.com/032004.shtml" title="http://www.webtalkradio.com/032004.shtml" target="_blank"http://www.webtalkradio.com/0...



Competitors lining up to crash Google's party
http://www.reuters.com/newsArticle.jhtml?storyID=4628689" title="http://www.reuters.com/newsArticle.jhtml?storyID=4628689" target="_blank"http://www.reuters.com/newsAr...



Yahoo takes a page from Google
http://news.com.com/2110-1038_3-5177182.html?part=rss&tag=feed&su bj=news" title="http://news.com.com/2110-1038_3-5177182.html?part=rss&tag=feed&su bj=news" target="_blank"http://news.com.com/2110-1038...
0 Comments
 
SEO Article
03.22.04 (7:59 am)
MSN to buy AOL rumor...
http://www.nypost.com/business/17300.htm" title="http://www.nypost.com/business/17300.htm" target="_blank"http://www.nypost.com/busines...


AOL got Google warrants in 2002 -filing
http://www.reuters.com/newsArticle.jhtml?type=topNews&storyI D=4601291" title="http://www.reuters.com/newsArticle.jhtml?type=topNews&storyI D=4601291" target="_blank"http://www.reuters.com/newsAr...


0 Comments
 
The wonderful world of SEO
03.17.04 (11:17 am)
Doesn't seem like that much is going on in the SEO world, not as much as usual. It's like everyone has fallen back to regroup on all these major changes that are going on around us. I think SEO is going the way of traditional advertising - pay for what you get. Either that or some up and coming search engine, like Gigablast.com, will enter the picture. The latter not happening over night. Google still shows directory/info pages. The real estate pages that were showing up a week or two ago, my clients, are now gone. I think the people at Google are sniffing too much glue... Yahoo is going to force everyone out on April 15th and make them start doing PPC at some level. MSN, who knows what they're up to - expect to pay though.



Here is a "wild" tool that compares the Google and Yahoo algorithm:

http://www.langreiter.com/exec/yahoo-vs-google.html?q=albuquerque" title="http://www.langreiter.com/exec/yahoo-vs-google.html?q=albuquerque" target="_blank"http://www.langreiter.com/exe...+web+design

The full report can be found here:

http://www.webpronews.com/insiderreports/search insider/wpn-49-20040312To olComparesGoogleAndYahooA lgorithms.html" title="http://www.webpronews.com/insiderreports/search insider/wpn-49-20040312To olComparesGoogleAndYahooA lgorithms.html" target="_blank"http://www.webpronews.com/ins...


Here's a blurb about the beta *local search* Google is trying out... I noticed I wasn't in it...

http://www.siliconvalley.com/mld/siliconvalley/new s/8207256.htm" title="http://www.siliconvalley.com/mld/siliconvalley/new s/8207256.htm" target="_blank"http://www.siliconvalley.com/...


Thats all I have for today folks :)


0 Comments
 
Todays SEO Articles
03.11.04 (10:18 am)
Flying Blind? Search Marketing Metrics
http://www.searchengineguide.com/hotchkiss/2004/0309_g h1.html" title="http://www.searchengineguide.com/hotchkiss/2004/0309_g h1.html" target="_blank"http://www.searchengineguide....



Measuring Search Engine Success
http://searchenginewatch.com/searchday/article.php/3323241" title="http://searchenginewatch.com/searchday/article.php/3323241" target="_blank"http://searchenginewatch.com/...



Diary of a Google Gazumpee
http://www.searchengineguide.com/articles/2004/0305_rc 1.html" title="http://www.searchengineguide.com/articles/2004/0305_rc 1.html" target="_blank"http://www.searchengineguide....



Legal Clause Limits SEM Campaigns Before They Start
http://www.clickz.com/experts/search/result s/article.php/3322201" title="http://www.clickz.com/experts/search/result s/article.php/3322201" target="_blank"http://www.clickz.com/experts...



Google PageRank Lunacy
http://searchenginewatch.com/searchday/article.php/3319461" title="http://searchenginewatch.com/searchday/article.php/3319461" target="_blank"http://searchenginewatch.com/...

We've needed this article for quite sometime...






0 Comments
 
Paid Inclusion and PPC for everyone!
03.10.04 (8:37 am)
Paid Inclusion Under Fire at Search Engine Shindig
http://www.eweek.com/article2/0" title="http://www.eweek.com/article2/0" target="_blank"http://www.eweek.com/article2...,1759,1542294,00.asp



Yahoo's commercial Web site fee raises howls
http://www.newsday.com/business/local/newyor k/ny-bzfill083699886mar08 " title="http://www.newsday.com/business/local/newyor k/ny-bzfill083699886mar08 " target="_blank"http://www.newsday.com/busine...,0,1607481.story?coll=ny-nybusiness- headlines



Commentary: Google's soft spot
http://news.com.com/2030-1069-5168053.html?ei=5058&ex=107803080 0?en=326f872e71a18fbd&par tner=IWON&pagewanted=all& position=" title="http://news.com.com/2030-1069-5168053.html?ei=5058&ex=107803080 0?en=326f872e71a18fbd&par tner=IWON&pagewanted=all& position=" target="_blank"http://news.com.com/2030-1069...



One of two things are going to happen in the future of SEO... everything will be PPC or PFI or other search engines will emerge... other free search engine like Google used to be. MSN still hasn't announced what they're up to but you can bet your last SEO dollar they're not going to let this market slide without them getting a peice of the pie.

0 Comments
 
SEO Articles
03.08.04 (8:37 am)
The death of AltaVista and AlltheWeb
Yahoo! will end the development of the AltaVista and AlltheWeb search engines, but will keep the sites.
http://pandia.com/sw-2004/08-yahoo.html" title="http://pandia.com/sw-2004/08-yahoo.html" target="_blank"http://pandia.com/sw-2004/08-...



0 Comments
 
Inktomi no more... Enters site match
03.08.04 (8:28 am)
This morning I was going to add a new SEO client into Inktomi... boy was I surprised at what I found:

Inktomi is no longer accepting new subscribers to its Search Submit™ program. If you're interested in joining a similar program, our partner Overture Services has just launched a new program called Site Match™. Please click here to learn more and sign up.

I knew there were going to be major changes but I didn't expect for paid inclusion to be totally dropped. Now you have to pay-per-click as well as a yearly fee to use their services:

http://www.content.overture.com/d/USm/ays/sm_pricing.jhtml" title="http://www.content.overture.com/d/USm/ays/sm_pricing.jhtml" target="_blank"http://www.content.overture.c...

which includes being in Yahoo!, AltaVista, AlltheWeb and others. Crazy!

The pay per click pricing is set, either 15 cents or 30 cents depending on what category you fall in. That'll make it easier on the user at least.

0 Comments
 
Yahoo Free Submit Back
03.05.04 (9:23 am)
Yahoo has brought back the free submit URL:

http://submit.search.yahoo.com/free/request" title="http://submit.search.yahoo.com/free/request" target="_blank"http://submit.search.yahoo.co...

Woo hoo!
0 Comments
 
Google getting it's act together?
03.03.04 (9:20 am)
Recently I've noticed some of my clients creeping back up into the top 10 results of Google. I didn't change anything, I actually did the *wait and see* like a good lil SEO.

I had thought that any page containing the keyword phrase *real estate* was gone forever... what a surprise to see my client as #8 for

Albuquerque Real Estate

I also see other clients in other industries creeping back into the game. Mind you, they ALL rank VERY WELL in MSN and the NEW Yahoo!.
0 Comments
 
That darned Google... or SEO links
03.03.04 (9:08 am)
I'm getting Googled-out....


Re-Inflating the Bubble?
Tech Stocks Bouncing Back, Careful of How High They Go
http://abcnews.go.com/sections/business/Sci Tech/google_ipo_CSM_04030 3.html" title="http://abcnews.go.com/sections/business/Sci Tech/google_ipo_CSM_04030 3.html" target="_blank"http://abcnews.go.com/section...


Google founder dreams of Google implant in your brain
http://www.theregister.co.uk/content/6/35968.html" title="http://www.theregister.co.uk/content/6/35968.html" target="_blank"http://www.theregister.co.uk/...


This is a GREAT move on the part of AskJeeves:
AskJeeves will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine.
http://news.com.com/2100-1024_3-5168805.html?part=rss&tag=feed&su bj=news" title="http://news.com.com/2100-1024_3-5168805.html?part=rss&tag=feed&su bj=news" target="_blank"http://news.com.com/2100-1024...
The more competition the better I say!


Commentary: Google's soft spot
http://news.com.com/2030-1069_3-5168053.html?part=rss&tag=feed&su bj=news" title="http://news.com.com/2030-1069_3-5168053.html?part=rss&tag=feed&su bj=news" target="_blank"http://news.com.com/2030-1069...


0 Comments
 
SEO links
03.01.04 (5:26 pm)
Lots of great articles today... read up and stay on top of the SEO game people.



I thought everyone kinda did this anyway....

Local Search Now 25% of Internet Commercial Activity
http://www.kelseygroup.com/press/pr040211.htm" title="http://www.kelseygroup.com/press/pr040211.htm" target="_blank"http://www.kelseygroup.com/pr...


Old news.... but from the source
YAHOO! INTRODUCES MORE COMPREHENSIVE AND RELEVANT SEARCH EXPERIENCE WITH NEW YAHOO! SEARCH TECHNOLOGY
http://docs.yahoo.com/docs/pr/release1142.html" title="http://docs.yahoo.com/docs/pr/release1142.html" target="_blank"http://docs.yahoo.com/docs/pr...


Icann "disappointed" in VeriSign
(aren't we all?)
http://www.silicon.com/management/government /0" title="http://www.silicon.com/management/government /0" target="_blank"http://www.silicon.com/manage...,39024677,39118738,00.htm


Google too confusing?
http://websearch.about.com/b/a/068911.htm" title="http://websearch.about.com/b/a/068911.htm" target="_blank"http://websearch.about.com/b/...


Google Prospects Party Like It's 1999
http://www.boston.com/business/technology/a rticles/2004/02/29/google _prospects_party_like_its _1999" title="http://www.boston.com/business/technology/a rticles/2004/02/29/google _prospects_party_like_its _1999" target="_blank"http://www.boston.com/busines...


Google's Page 'dismayed' by IPO speculation
http://news.zdnet.co.uk/internet/0" title="http://news.zdnet.co.uk/internet/0" target="_blank"http://news.zdnet.co.uk/inter...,39020369,39147420,00.htm


Behind the Rise of Google Lies the Rise in Internet Credibility
http://www.nytimes.com/2004/02/27/opinion/27 FRI4.html?ex=1078635600&en=233 ce876271c39ea&ei=5040&par tner=MOREOVER" title="http://www.nytimes.com/2004/02/27/opinion/27 FRI4.html?ex=1078635600&en=233 ce876271c39ea&ei=5040&par tner=MOREOVER" target="_blank"http://www.nytimes.com/2004/0...



0 Comments